Vlaamse Jeugdherbergen/ HI Belgium – Flanders is a non-profit organisation offering fun, qualitative and affordable hostel accommodations in 23 locations in Flanders and Brussels. They are a member of Hostelling International (HI), with over 4,000 unique hostels in 90 countries worldwide, promoting the real hostel experience!
Supermoon created a campaign for the relaunch of the Vlaamse Jeugdherbergen hostels after the Covid-19 crisis. The campaign consisted of a hero video, newsletter and blog content, social media posts and social media advertising.
For this campaign, we came up with the ‘Fancy a holiday?’ concept, where typical situations acted as a creative umbrella to showcase the huge variety of feelings so typical of enjoying a holiday. Supermoon was responsible for the creative concept, art direction and video production.
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