Travel to Tomorrow
Creating a community, rethinking the future of tourism
Together with the tourist sector Visit Flanders has been working on insights and ideas about the transformative power of tourism for our visitors, local residents and destinations. To launch an ongoing invitation to collaborate and build on the tourism policy of the future, Supermoon supported them with communications around ‘Travel to Tomorrow’.
To continuously inform the audience on the activities taking place under the ‘Travel to Tomorrow’ banner, we captured stories via blogs that were published on the website reizennaarmorgen.be. A community was also built by the creation of a Facebook and LinkedIn Group and a book of success stories was published.
Summit in Bruges
With Visit Flanders being aware that it cannot answer all the questions regarding the future of tourism on its own, they organised a meet-up in Bruges in order to create a path forward, to unify a shared vision and to develop various action steps. Combining keynotes, workshops and conversations, they set up an event that was much more than just an ordinary conference. Supermoon was responsible for the development of the look & feel of the event as well as for the communications on the summit.