Crema and More
Crafting a coffee bar brand
Branding, storytelling & communications
Crema and More is more than just a coffee and food bar — it’s a warm, inviting space where professionals can relax, work, and socialise while enjoying premium, sustainable food and drinks. With a strong commitment to well-being, community, and the planet, Crema and More delivers a seamless experience that fits into any schedule.
Supermoon was entrusted with developing a comprehensive brand strategy, ensuring that every element — from identity to communication — captured the essence of this new concept.
From strategy to experience
Supermoon developed the branding, reflecting the essence of ‘crafted with care, warmly served, and genuinely shared’. The “M” wave in the logo symbolises coffee steam, flowing conversations, organic shapes, and smiles, reinforcing the brand’s welcoming nature. The colour palette was carefully chosen to emphasise warmth, sustainability, flavour, fun, and premium quality — a perfect match for the Crema and More experience.
How we brought the brand to life
To ensure a seamless connection between the brand and its physical space, we integrated branding into the interior design. Next we created a range of communications assets. By crafting a cohesive brand experience — from strategy and design to communications and sales materials, Supermoon helped Crema and More establish itself as a go-to destination for premium, sustainable, and community-driven food experiences.
