Cordier Cap Gris
Relaunching an iconic rosé with fresh flair
Branding, campaign development & activation
Summer in a bottle, story in a brand
Cap Gris is one of wine distributor Cordier’s most popular rosés, celebrated for its fresh character and summery elegance. Supermoon was asked to reintroduce the brand with a revamped identity, a cross-channel campaign, and activation tools targeting both trade and consumer audiences.
Supermoon developed a vibrant new visual identity and key visual around the tagline “Une aventure marine”. Inspired by the warmth, lightness, and freedom of the southern French coast, the refreshed identity channels that same maritime energy—positioning Cap Gris as the rosé that turns everyday moments into wonderful memories.
One experience, two audiences
The relaunch combined visual flair with commercial tools designed to bring the brand to life in-store, while also captivating shoppers.
B2B clients received a launch kit including posters, floor stickers, footprint visuals, branded displays, and even Cap Gris beach towels to enrich shop or window presentations. Consumers were rewarded with a lifestyle gift when purchasing a six-bottle pack, adding a contemporary touch to the classic wine category.
A story in motion
To complete the launch, Supermoon created a teaser video to unveil the updated Cap Gris. The film was shared via digital channels and distributed to partners as part of the roll-out.
