Mobility in the city of Brussels
Branding and communications around mobility
The City of Brussels has implemented a new traffic circulation scheme. Under the umbrella “Good Move”, the City wants to focus on better mobility, traffic safety, wellbeing, viability and environmental sustainability.
In collaboration with the communications agency TEAM LEWIS, Supermoon was appointed to develop the corporate identity and communications materials for Good Move.
Inclusive communication, accessible to all
The challenge here was to reconcile the different and already existing styles of the Brussels Region, the City of Brussels and the Good Move project in one accessible communications format that appeals to a wide range of target groups and stakeholders.
The result was a broad campaign, consisting of online content and onsite communications, such as brochures, banners, citymaps, and so much more.