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Cultuurhuis Herbakker

A new visual identity

Branding, creative campaigns and communication services

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After extensive renovations and a series of pop-up performances, CC De Herbakker in Eeklo joyously reopened its doors to visitors and artists in 2024. Embracing a vision of transforming the centre into a welcoming home, the decision was made to rename the former cultural centre to ‘Cultuurhuis Herbakker’.

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Supermoon guided Cultuurhuis Herbakker through the process of selecting the new name, rebranding, and applying the fresh look & feel in their communications. For the logo, we crafted a sophisticated monogram where the ‘H’ of Herbakker takes centre stage, harmoniously supported by the ‘Cultuurhuis’ emblem.

branding Herbakker magazine

A vibrant and approachable colour palette, paired with a friendly yet refined typography, provides a versatile canvas for impactful designs. Following the rebranding of Cultuurhuis Herbakker, Supermoon also developed a derivative logo for ‘Cultuurcafé’.

 

To mark the grand reopening, Supermoon conceptualised and produced a campaign video, showcasing the cultural treasures of the revamped venue in its signature style. Additionally, we created the interior signage, a magazine honouring its 30th anniversary, and various promotional materials including posters, flyers, and tote bags.

branding Herbakker magazine
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