Cultuurhuis Herbakker
A new visual identity
Branding, creative campaigns and communication services
After extensive renovations and a series of pop-up performances, CC De Herbakker in Eeklo joyously reopened its doors to visitors and artists in 2024. Embracing a vision of transforming the centre into a welcoming home, the decision was made to rename the former cultural centre to ‘Cultuurhuis Herbakker’.
Supermoon guided Cultuurhuis Herbakker through the process of selecting the new name, rebranding, and applying the fresh look & feel in their communications. For the logo, we crafted a sophisticated monogram where the ‘H’ of Herbakker takes centre stage, harmoniously supported by the ‘Cultuurhuis’ emblem.
A vibrant and approachable colour palette, paired with a friendly yet refined typography, provides a versatile canvas for impactful designs. Following the rebranding of Cultuurhuis Herbakker, Supermoon also developed a derivative logo for ‘Cultuurcafé’.
To mark the grand reopening, Supermoon conceptualised and produced a campaign video, showcasing the cultural treasures of the revamped venue in its signature style. Additionally, we created the interior signage, a magazine honouring its 30th anniversary, and various promotional materials including posters, flyers, and tote bags.
