Cultuurhuis Herbakker
A new visual identity
Branding, creative campaigns and communication services
![branding Herbakker header beeld](https://supermoon.be/app/uploads/2024/06/Supermoon_Eeklo_Herbakker_web_01_branding-Herbakker-header-beeld-scaled.jpg)
After extensive renovations and a series of pop-up performances, CC De Herbakker in Eeklo joyously reopened its doors to visitors and artists in 2024. Embracing a vision of transforming the centre into a welcoming home, the decision was made to rename the former cultural centre to ‘Cultuurhuis Herbakker’.
![branding Herbakker poster](https://supermoon.be/app/uploads/2024/06/Supermoon_Eeklo_Herbakker_web_03_branding-Herbakker-poster.jpg)
![branding Herbakker totebag](https://supermoon.be/app/uploads/2024/06/Supermoon_Eeklo_Herbakker_web_02_branding-Herbakker-totebag.jpg)
Supermoon guided Cultuurhuis Herbakker through the process of selecting the new name, rebranding, and applying the fresh look & feel in their communications. For the logo, we crafted a sophisticated monogram where the ‘H’ of Herbakker takes centre stage, harmoniously supported by the ‘Cultuurhuis’ emblem.
![branding Herbakker magazine](https://supermoon.be/app/uploads/2024/06/Supermoon_Eeklo_Herbakker_web_04_branding-Herbakker-magazine-scaled.jpg)
A vibrant and approachable colour palette, paired with a friendly yet refined typography, provides a versatile canvas for impactful designs. Following the rebranding of Cultuurhuis Herbakker, Supermoon also developed a derivative logo for ‘Cultuurcafé’.
To mark the grand reopening, Supermoon conceptualised and produced a campaign video, showcasing the cultural treasures of the revamped venue in its signature style. Additionally, we created the interior signage, a magazine honouring its 30th anniversary, and various promotional materials including posters, flyers, and tote bags.
![branding Herbakker magazine](https://supermoon.be/app/uploads/2024/06/Supermoon_Eeklo_Herbakker_web_05_branding-Herbakker-magazine.jpg)
![branding Herbakker video](https://supermoon.be/app/uploads/2024/06/Supermoon_Eeklo_Herbakker_web_06_branding-Herbakker-video.jpg)
![branding Herbakker 4 luik folder programma](https://supermoon.be/app/uploads/2024/06/Supermoon_Eeklo_Herbakker_web_07_branding-Herbakker-4-luik-folder-programma.jpg)