Dutch Diamond Group
Promoting cutting-edge diamonds for the high-tech industry
Creative concept, graphic design & content creation
Dutch Diamond Group is at the forefront of innovation, leveraging its expertise in diamonds to develop high-performance solutions for the high-tech industry. From conceptualisation to manufacturing and implementation, their products—ranging from optical components for lasers to precision micro-cutting tools—are designed for unparalleled durability and efficiency.
A powerful visual identity
For the launch of their newest range of cutting-edge orifices for water-blasting and cutting, Dutch Diamond Group partnered with Supermoon to develop a creative marketing campaign that speaks directly to industry experts. To position the product as an industry game-changer, Supermoon developed a bold and distinctive key visual: a cobra, symbolising the strength, precision, and resilience of Dutch Diamond Group’s solutions. This striking imagery became the foundation of a cohesive, multi-channel campaign.
From concept to execution
Supermoon crafted a clear and impactful elevator pitch, along with key messaging and visuals tailored to engage the target audience. The campaign included:
– A website landing page with compelling copy and visuals
– Social media content to drive awareness and engagement
– Trade show booth design for maximum impact
– Sales presentations and lead generation cards to support business development
As a playful yet strategic extension of the campaign, we tapped into the Dutch legacy of mastering water—an apt metaphor for the waterjet-cutting industry. Supermoon designed custom-branded drinking containers featuring the black cobra, a practical and memorable giveaway perfectly suited for the rugged environments where end users operate.
