Banh Mi Express
From street to station: a tasty brand refresh
Visual concept, branding & communications
With several venues already thriving and strong expansion plans ahead, Banh Mi Express teamed up with Supermoon to elevate their brand to the next level. The challenge: crafting a mouth-watering signature look and feel that captures their vibrant energy, authentic Vietnamese street food spirit, and culinary passion.
Shaping the brand
Supermoon collaborated closely with both the Banh Mi Express team and interior design agency Open Soon to define a distinctive visual identity and tone of voice for their flavour-packed concept. The goal was to create a brand that feels modern and approachable, yet remains deeply rooted in genuine Vietnamese traditions.
From concept to identity
We translated the brand strategy into a complete visual language, including logo, colour palette, typography, and communication concepts. The refreshed branding came to life in their newest outlet at Brussels Midi Station, where we rolled out deliciously designed menus, playful posters, stickers, and wallpapers.
With its updated identity and set of campaign materials, Banh Mi Express is now ready to win over even more hungry customers with its approachable, on-trend, and flavourful restaurant experience.
