Antwerp Management School
Leadership footprint
Concept creation & campaign development
Antwerp Management School is a front-runner in innovation, transformation, entrepreneurship and ecosystems, with a strong focus on people and society. Their tagline perfectly sums up what they stand for: ‘Opening minds to impact the world’.
Brand-strengthening campaign
To raise awareness of the AMS brand and its values among professionals ready to grow in their careers and as individuals, Supermoon developed a brand-strengthening campaign. With eye-catching visuals featuring alumni in the spotlight, we inspire ambitious people to take the next step and invest in their leadership footprint.
Targeted media approach
A tailored media plan was developed to match AMS’s target audiences and objectives. In addition to visibility in selected train stations, the plan focused on targeted online presence across relevant, high-traffic websites and social media channels. Business-related publications also played a key role in the media mix.
From concept to content, from strategy to coordination
Supermoon was responsible for developing the campaign strategy and the creative concept around the ‘leadership footprint’. We also took care of creating the key visuals and all other creative assets for the campaign. Finally, we supported AMS with content creation, including a range of alumni success stories.
