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Walibi

A taste of terror

Art direction, concept, graphic design & photography

Walibi IBILAW Halloween banner with a zombie biting into a bloody burger

A killer concept

Walibi teamed up with Supermoon to develop the visual concepts and communication for its food offering throughout the park. The first rollout? Halloween, with a series of themed food visuals and communication materials.

Bloody Churros poster for Walibi's Halloween food offering in the park
Killer Chicken Nuggets visual for Walibi IBILAW Halloween

Bringing Halloween to the menu

From concept and art direction to food photography and graphic design, we created a distinctive Halloween look for the food offering. Each product was brought to life through themed visuals, supported by menu layouts and promotional materials.

From menus to the entire park

We translated the concepts into communication materials for different touchpoints: menu boards, posters and other in-park visuals, alongside online and external communication. All designed to put Walibi’s Halloween food offering in the spotlight.

Halloween clown walking through Walibi park during IBILAW
Black Widow Waffle poster on a stand in Walibi park
Slices of Terror Halloween special pizza visual for Walibi
Pinsa Possessed Halloween special visual for Walibi
Freaky Fries Halloween special visual for Walibi