Getac
Marketing rugged computer solutions to the Benelux
Marketing & communications, trade shows & production management
Getac is a leading provider of rugged computing solutions, designed to excel in the world’s most demanding environments. Trusted by renowned companies in sectors such as defence, logistics, manufacturing, and energy, Getac’s products offer exceptional durability, customisability, and unmatched performance. Their solutions are engineered to withstand extreme conditions while providing top-tier technology, accessories, and customer service.
Operating from Taiwan, Getac’s global operations extend across the world. When the company sought to enhance its marketing efforts in the Benelux region, they selected Supermoon as their agency to manage local marketing initiatives.
Tailored trade show experiences
Supermoon’s first priority was to manage Getac’s presence at industry trade shows, ensuring the brand’s rugged solutions were showcased effectively to target B2B prospects. We took a hands-on approach to booth design and execution, tailoring the experience for specific sectors:
- For the logistics sector, we created an interactive booth featuring a forklift on-site, allowing prospects to test Getac’s rugged solutions in a real-life environment to demonstrate their real-world capabilities.
- For defence applications, we produced a booth inspired by a war zone / jungle setting, allowing visitors to connect with Getac’s solutions in a more relevant and relatable context.
These tailored booths provided prospective clients with an engaging, hands-on experience, helping them better understand how Getac’s solutions perform under challenging conditions.
Case studies that highlight real results
Beyond trade shows, Supermoon also supported Getac by creating powerful case studies to showcase their solutions’ tangible impact. To do this, we:
- Conducted in-depth interviews with Getac’s sales team and implementation partners to gather insights.
- Synthesised the collected information into clear and concise presentations that highlighted the added value of Getac’s solutions, featuring real-world results and testimonials.
These case studies helped Getac effectively inventory and communicate the measurable success and business value of their products to prospects in the Benelux market.
Ongoing marketing support
In addition to trade shows and case studies, Supermoon provided Getac with ongoing marketing support across various areas:
- Communications advice
- Marketing production
- Other fields, as requested by Getac