Zemst
Positioning, branding & citymarketing
Positioning, branding & citymarketing
Zemst is a town with a very interesting location between the cities of Antwerp, Mechelen and Brussels. People love it for its peace and quiet, as well as for its warm and welcoming atmosphere and events. Zemst decided to clarify its positioning and optimise its communications by developing an attractive brand identity with a matching look & feel and city marketing plan.
In collaboration with CityD-Wes, Supermoon developed a brand identity and strategy. For this, Supermoon relied on the research conducted by CityD-Wes, consisting of desk research, interviews and workshops with residents and stakeholders. Together with the local policy plan, the strategy has been put into practice, fulfilling the residents, companies and policymakers’ goals
