- Visit Flanders

Travel to Tomorrow

What would happen if we could strengthen the positive power of tourism? Together with partners within and outwith the tourist sector in Flanders, Visit Flanders worked on insights and ideas about the transformative power of tourism for our visitors, local residents and destination. To launch a warm and ongoing invitation to collaborate and build on the tourism policy of the future, Supermoon supported Visit Flanders with communications about ‘Travel to Tomorrow’

To continuously inform the audience on the activities that take place in the context of ‘Travel to Tomorrow’, we captured their stories via blogs that were published on the website traveltotomorrow.be. A community was also built via the creation of a public Facebook Group and an internal Linkedin Group, where news items, inspiring case studies from both Flanders and abroad, and events can be discussed between peers. The content that was created in this project will also be the basis for a new magazine that will be published later in 2020.

Travel to Tomorrow - Summit in Bruges

As Visit Flanders is aware that they cannot answer all the questions regarding the future of tourism on their own, they organised a meet-up in Bruges on the 12th and 13th of September 2019 in order to create a path forward, to unify a shared vision and to develop some action steps. Combining keynotes, workshops and conversations, they set up an event that was much more than an ordinary conference. Supermoon was responsible for the development of the look and feel of the event as well as for the communications on the summit.

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