Online restaurant reservations
Resengo is the most advanced online reservations manager in Belgium and The Netherlands, helping restaurants to organise their administration, optimise their table occupancy and handle all communications with their guests. But how do you make an IT-driven company and a SaaS offering look professional, sexy and modern? And what’s the best way to keep Resengo top-of-mind in a highly competitive market?
Supermoon supported Resengo with the development of the marketing and communications strategy. For the day-to-day implementation we collaborated intensively with the internal sales and marketing department. Projects consisted in the development of a new B2B website, product documentation, brochures, a corporate magazine, social media management, public relations, event management, and so on.
Creative campaigns for extra buzz
Attracting new staff members can be challenging, so we launched the employer branding campaign ‘Hunt for talent’ to engage the current Resengo team in the search for colleagues. Every team member received a package with foam bullets, flyers and posters explaining the rewards, and everyone was invited to a NERF gun hunt, which proved to be great fun at work.
For the launch of the Gault & Millau Discovery Cheque—a gift voucher valid in most restaurants on this renowned culinary list—we worked on the creative concept, the look & feel, flyers, brochures, a campaign website and a contest using Facebook Messenger chatbot technology.
‘(H)eerlijk Digitaal’ is a quality label we developed in collaboration with three other Belgian scale-ups to promote transparency, innovative technology and personal support in the restaurant industry. Supermoon was responsible for the creative idea, branding and event management for (H)eerlijk Digitaal.