- Orin Swift
Teasing sommeliers with a remarkable tasting box
Sommeliers are inundated nowadays with proposals from wine makers and distributors who all want to convince them that their wines are the ones to serve. So how can you stand out, and make your offering impossible to ignore. Hasselt Millésime challenged Supermoon to create a direct mailing and tasting box for their exclusive Orin Swift wines.
The goal? To find an ambassador restaurant for this cutting edge wine brand and tempt a selection of restaurants that fit the brand to put this wine on their wine list. The output? A custom and hand-made tasting box with a personalised letter, serving as a conversation starter and an invitation to shake hands with the local sales representative.