Branding Nui Poké

- NUI Poké

Fresh, healthy and tasty rice bowls

Poké restaurants and take-away shops are truly trending. But oddly, they seemed to be found in big cities, not smaller towns. Seeking to create a healthy and tasty alternative for the classic fast food and takeaway offering, our client decided to open a poké restaurant in Kapellen, a town located next to the city of Antwerp.

Supermoon was involved in the branding of this new poké restaurant concept. First, we came up with the name NUI Poké, which means ‘big’, ‘much’ or ‘many’ in the Hawaiian language. ‘Aloha Nui Loa’ means lots of love, and that’s exactly what consumers need to feel at this new restaurant. Next, we developed a brand book with guidelines for the look & feel of the communications and restaurant design.

Branding Nui Poké

Bringing the brand to life

Having decorated the restaurant, Supermoon then created a variety of restaurant communications including designs for the menu, posters, business cards, bags, stickers and so on. We were also responsible for the food styling and photography, bringing the brand to life with integrated communications through all channels.

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