From Borgerstein to Borgerwijk
In the coming years, the iconic Borgerstein site in Sint-Katelijne-Waver will be transformed into a unique neighbourhood where quality of life is key. This will be a place where its history goes hand in hand with the development of new buildings, a park and all manner of social facilities. A consortium including CORES Development and Vanhout Projects will be responsible for the realisation of this ambitious project.
For a project of this scale, a participatory project that engages the stakeholders and neighbourhood is mandatory. So, the consortium turned to Kapittel, an organisation specialised in community building and repurposing (religious) heritage. Together with Kapittel, Supermoon developed a creative campaign to inform and engage everyone involved (directly and indirectly) in the project.
Welcome to Borgerwijk
The creative campaign we developed was communicated via a website, an online video, a large onsite banner and a magazine that was distributed to the entire neighbourhood. Stakeholders were encouraged to share their ideas for the future of Borgerwijk and to send postcards to the current residents of the area.