Heist-op-den-Berg
Promoting local shopping and entrepreneurship
Branding, design & communications
How can we boost the local economy in Heist-op-den-Berg and promote shopping in the centre and boroughs? A campaign targeted at shoppers on the one hand and entrepreneurs on the other can certainly help with that.
In response to a request from partner agency CityD-WES, the local economy department, and the communications team of the municipality of Heist-op-den-Berg, Supermoon has developed new project branding for Shoppen in Heist-op-den-Berg, a brochure, and various communications materials to bring the campaign to life in the streets and online.
Look and feel
To emphasise the energy and positivity of local merchants, we have chosen a campaign with a fresh and striking colour palette that’s in line with previous campaigns in the town centre, yet also sufficiently distinctive. In developing the creative concept, the Heist-op-den-Berg logo was viewed from a different perspective.
If you look closely, you will see a shopping bag. And that symbol was creatively reworked into the campaign signature. Together with the accompanying graphic elements, Supermoon then developed a recognisable and easily applicable layout system. Next, this was put into practice via communications assets such as a brochure, flags, banners and gift cards.
