Horecafocus Group
Creating a digital approach for a hospitality HR partner
Digital marketing & content creation
Horecafocus Group is a specialised HR partner in the horeca sector, supporting hospitality businesses across the full spectrum of payroll-related services.
To strengthen their visibility and clearly communicate their expertise in a creative way, they reached out to Supermoon to support them in strengthening their online presence and impact.
Setting the table for digital communications
Supermoon shaped a tailored digital strategy that connects all channels into one clear and consistent story with a communication plan that aligns objectives, target audiences and channels. The menu: increased visibility, strengthened brand positioning and marketing activities through the right mix of organic and paid channels.
From the kitchen to the feed
To translate Horecafocus Group’s HR expertise into relevant stories for hospitality entrepreneurs, their content highlights what it takes to manage people in a fast-paced environment, from team dynamics to day-to-day operations.
Through a mix of visuals, video and copywriting, Supermoon contributes to positioning Horecafocus Group as a knowledgeable partner by showing real insight into the sector.
From planning and copywriting to creation, publishing and follow-up, we ensure a consistent presence that stays active and recognisable over time.
A recipe for digital impact
Alongside organic content, Supermoon manages Horecafocus Group’s advertising across Meta and Google, ensuring they show up when and where horeca professionals are looking for support. From targeted search campaigns to paid social, every touchpoint is designed to capture intent and drive action.
At the same time, we continuously strengthen organic visibility through SEO by optimising website content, improving domain authority and aligning content with search behaviour in the hospitality sector.
From inbox to table
Just like a well-crafted menu, Horecafocus Group’s email communication needed to be clear, enticing, and easy to navigate. Therefore, Supermoon reimagined their email approach, combining design, structure, and strategy.